Merchandising
Rooted in storytelling and informed by consumer insight, this portfolio reflects my perspective on merchandising as both an art and a strategy. I combine research, trend awareness, and visual direction to create concepts that feel thoughtful, relevant, and emotionally connected to today’s fashion consumer.
ADVENTURES AWAIT
(Case Study)
Adventure Awaits is a Pottery Barn Kids x Jellycat collaboration that transforms retail into a whimsical, camping-inspired play experience filled with interactive displays and customizable products. Blending Jellycat’s charm with Pottery Barn Kids’ quality, the concept taps into rising demand for experiential retail and personalization while turning each visit into a memorable story and each product into a keepsake.
