Bukchon Maison
Diptyque Future Store
Maison Diptyque Bukchon reimagines luxury retail by blending the artistic heritage of Diptyque with the rich cultural traditions of Seoul’s Bukchon Hanok Village. Set within a restored Hanok, the experience draws inspiration from Korean tea rituals, craftsmanship, and sensory storytelling, inviting guests to explore fragrance through scent scrolls, interactive art, and intimate tea ceremonies. From custom Hangeul bottle engravings to handcrafted perfumed calligraphy ink, each touchpoint celebrates creativity, reflection, and personal expression. By merging Parisian sophistication with centuries of Korean history, the concept transforms Maison Diptyque into a living collector’s home where fragrance, culture, and craftsmanship converge.
Royal Sports
Golf Wear Development
Royal Golf Sports is a product development and branding project focused on creating functional, performance-driven apparel for Royal Sports Brands. Working as part of a team, we designed a collection of shorts, trousers, and outerwear for both Rex and Felix Rex, supported by detailed size charts and technical packages for each garment. The project also included developing licensed products and a cohesive website experience, resulting in a comprehensive brand ecosystem that combined product innovation, technical precision, and consumer-focused design.
The Edit
Urban Outfitters AI Styling Assistant
The Edit is an AI-powered styling assistant designed to create a more personalized shopping experience within the Urban Outfitters app. The experience begins with a style quiz that captures each user’s preferences, lifestyle, and shopping habits before transitioning into a conversational chatbot that provides tailored outfit recommendations and styling advice. By combining trend data, customer insights, and real-time interaction, The Edit transforms online shopping into a guided, personalized journey that helps users discover curated, shoppable looks with confidence and ease.
Embrace
New Company Brand Development
Embrace is a sustainable lingerie brand created to celebrate confidence, inclusivity, and self-expression. Designed for all body types, the brand transforms recycled materials into thoughtfully crafted intimate apparel that embraces every curve. Through a balance of comfort, sensuality, and sustainability, Embrace empowers individuals to feel at home in their own skin while redefining what modern lingerie can be.
Underground
Vaquera Third Space
Vaquera: The Underworld is an immersive experiential retail concept designed to bring Vaquera’s rebellious spirit beyond the runway and into a participatory cultural space. Inspired by London’s underground music scene, punk culture, queer history, and theatrical performance, the project transforms The Underworld in Camden Town into a dynamic environment where fashion, art, and community collide. Through interactive installations, live entertainment, workshops, and exclusive merchandise experiences, the concept encourages visitors to engage directly with the brand while celebrating creativity, self-expression, and subcultural identity.
