Wear & Repair
Levi’s x Home Depot
Wear and Repair is a collaborative campaign between Levi’s and Home Depot that encourages consumers to extend the life of their clothing through repair, care, and creativity. By combining Levi’s heritage of quality denim with Home Depot’s DIY expertise, the initiative transforms clothing repair into an accessible, community-driven experience that promotes sustainability and mindful consumption.
Kool Off
Kith Women's Wear
Kool Off is a collaborative summer campaign between Kith and Van Leeuwen that brings together New York streetwear and nostalgic ice cream culture. Inspired by the city's summer heat, the collection features lightweight apparel, playful graphics, and pastel color palettes drawn from Van Leeuwen flavors such as Earl Grey and Vegan Mint Chip. Supported by a strategic marketing campaign, the launch includes exclusive products at select Kith locations, pop-up activations in high-traffic New York destinations, a social media campaign across Instagram and TikTok, and a National Ice Cream Day launch event. By combining limited-edition retail experiences with digital storytelling, Kool Off celebrates the intersection of fashion, food, and community while driving in-store engagement and brand loyalty.
Style In Light
Free People x Adobe Lightroom
Styled in Light is a collaborative marketing campaign between Free People and Adobe Lightroom designed to empower the next generation of creators through authentic visual storytelling. Blending Free People’s free-spirited fashion identity with Lightroom’s creative editing tools, the campaign offers co-branded preset packs, creator challenges, and immersive workshops that inspire self-expression across digital and physical spaces. Targeting Gen Z and Millennial consumers, Styled in Light transforms content creation into a community-driven experience while strengthening brand engagement, fostering creativity, and building long-term customer loyalty.
Born Iconic
Buck Mason Pop Art Campaign
Born Iconic is a marketing campaign that reimagines Buck Mason’s timeless essentials through the bold, graphic lens of Pop Art. Inspired by the movement’s celebration of everyday objects, the campaign elevates wardrobe staples such as the white tee, denim, and outerwear into enduring symbols of American style. Through vibrant visuals, repetition, and playful storytelling, Born Iconic reinforces Buck Mason’s commitment to quality and longevity, positioning its essentials not just as clothing, but as modern icons built to last.