Marketing
Through strategic thinking and story telling, I have created many marketing opportunities for fashion brands that I believe align with values that put their customers first. In this portfolio I have examples that include a brand newsletter all the way to marketing case study. Highlighting all my strenghts in marketing.
Wear & Repair
(FSF Case Study)
Wear and Repair combines Levi’s durability with Home Depot’s DIY culture to make denim care accessible, empowering consumers to extend the life of their clothing through repair stations, take-home kits, and community workshops. This collaboration reduces waste, strengthens brand loyalty, and offers a practical, sustainable solution for consumers in a budget- and eco-conscious world.
Marketing Campaign Mockup
Full Case Study
Cardboard Dress
(Creative Direction & Design)
I designed and constructed a sculptural cardboard dress, exploring unconventional materials and innovative form. To bring the concept to life, I creative directed a full photoshoot and fashion video, overseeing styling, set direction, and visual narrative. This project highlights my ability to merge experimental design with dynamic storytelling, translating a conceptual garment into a compelling visual experience.
Feels Like Home
(Marketing News Letter)
Shopping today is about belonging, not just buying. Free People embraces this by creating warm, emotional spaces, through color, texture, store design, FP Movement studios, and storytelling, that make customers feel part of a creative, free-spirited community. This reflects the idea of the retail “third place,” where people connect, relax, and feel at home.
Daisy Perfume
(Marketing Campaign)
This campaign reimagines Marc Jacobs Daisy Eau So Fresh as a bright, whimsical fragrance that celebrates bold femininity. With its playful elegance and sunny, vibrant energy, the scent embodies a woman who is sweet, unpredictable, and effortlessly sophisticated. The campaign highlights Daisy Eau So Fresh as a sparkling, modern twist on the original Daisy, inviting consumers into a world of charm, confidence, and lighthearted luxury.
