Product & Brand Development
In this portfolio, I highlight my process of developing products that are grounded in data, inspired by culture, and built for market success. From competitive analysis to line development, my work demonstrates a holistic understanding of how strong products come to life.
Inclusive Lingerie
(Course Project)
This lingerie concept is built on the belief that fashion should empower rather than exclude, celebrating every curve, every story, and every body. The brand redefines the lingerie experience by designing collections that honor individuality through thoughtful construction, inclusive sizing, and ethical production practices. With a focus on pieces that genuinely fit and support, the brand blends style, comfort, and sustainability to create lingerie that feels both beautiful and purposeful. By embracing diverse body types and prioritizing responsible design, the concept aims to elevate industry standards, proving that confidence begins with garments crafted for real people, and that beauty, comfort, and conscious production can coexist seamlessly.
Royal Sports
(Product Line)
Our team developed a full range of shorts, trousers, and outerwear for Royal Sports Brands, Rex and Felix Rex, creating detailed size charts and comprehensive tech packs for each garment. In addition to product development, we designed a cohesive line of licensed products and a unified web experience that supported both brands’ identities and elevated their consumer presence.
Full Process Book
Color & Print
(Spring 2026 Capsule Collection)
This Spring 2026 capsule collection explores color and print through the lens of the Wabi-Sabi Revival, embracing the beauty of imperfection, authenticity, and natural simplicity. Inspired by organic textures, hand-touched craftsmanship, and muted yet expressive palettes, the collection blends refined ease with artistic irregularity. Each print is designed to feel intentionally imperfect, soft washes, uneven brushstrokes, sun-faded tones, and subtle asymmetry, reflecting a renewed cultural desire for calm, grounding design. The result is a thoughtful, cohesive capsule that balances modern minimalism with soulful, nature-driven character, capturing the emotional essence of Wabi-Sabi for the contemporary spring wardrobe.
